Maintaining Your Professional Profile

It is important as a healthcare practitioner to actively maintain your profile because of:

  • increased regulation and supervision 
  • explicit codes of conduct issued by AHPRA
  • patients whom seek out practitioners with a good reputation 
  • media interest
  • commonplace investigation of inappropriate conduct
  • the consequences for inappropriate conduct

Handsome-male-doctor.pngMedical and Dental Board Codes of Conduct:

AHPRA have codes of conduct for medical and dental practitioners. These following in italics is quoted from that code:

8. Professional behaviour refers to:

8.1 Ethical Behaviour that warrants trust and respect

8.2 Professional boundaries

8.3 Reporting obligations (to AHPRA)

8.4 Appropriate medical records

8.5 Professional indemnity insurance requirement

8.6 Appropriate advertising of medical services

8.7 Fair medico legal, insurance assessments

8.8 Truthful and honest medical reports, certificates (sickness, death), legal documents and evidence

8.9 Accurate and truthful CV

8.10 Cooperation with any investigation of your practice, a complaint or enquiry

8.11 Recognise, announce and resolve any conflict of interest

8.12 Be honest and transparent in financial arrangements with patients

4. Working with other healthcare professionals:

4.2 Respect for Medical colleagues and other health professionals

Good relationships with medical colleagues, nurses and other health professionals strengthen the doctor-patient relationship and enhances patient care.

Good medical practice involves:

  • Clear, effective, respectful and prompt communication with others
  • Acknowledging and respecting the contribution of others
  • Behaving professionally and courteously to colleagues including when using social media

4.4 Teamwork

Good medical practice involves:

  • mutual respect and clear communication
  • understanding any constraints
  • clearly delineating roles and informing patients
  • understanding the nature and consequences of bullying and harassment, and seeking to eliminate such behaviour in the workplace.

Social-media-tree.jpgSocial Media

Summary of new Board Social media policy

Registered health practitioners should only post information that is not in breach of code of conduct and advertising guidelines by:

  • Complying with professional obligations (legal, ethical and professional as per codes)
  • Complying with confidentiality and privacy obligations
  • Presenting information in an unbiased, evidence based context, and
  • Not making unsubstantiated claims (Advertising code)

Policies are designed to “protect the public”

Social media rules

  • Do not intertwine private and professional personas
  • Treat emails as a written clinical record; write as though anyone will read it and keep a copy on the patient file. Maintain boundaries regarding content and address content, privacy and security issues
  • Do not promote prescription medications or other products
  • Ensure your practice has a social media policy
  • Keep a balance between your private/public life – always ensure patient privacy is adhered to.
  • If you wouldn’t say it, don’t type it!

References

AHPRA-2.pngMedical Board of Australia

Codes, guidelines and policies: medicalboard.gov.au

Dental Board of Australia

Policies, Codes, Guidelines and FAQ: dentalboard.gov.au

For both boards, note additional guidelines of:

  • social media policy
  • mandatory notifications
  • advertising
  • various other Fact Sheets and FAQS

Australian Medical Association

Social media and the medical profession: ama.com.au

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