Section 133 of the Health Practitioner Regulation National Law, prohibits advertising that:
- is false, misleading or deceptive or is likely to be so
- offers a gift, discount or other inducement to attract a user of the health service without stating the terms and conditions of the offer
- uses testimonials or purported testimonials
- creates an unreasonable expectation of beneficial treatment, and/or
- encourages the indiscriminate or unnecessary use of health services.
3. Working with patients
All advertising must comply with the provisions of:
- The National Law on the advertising of regulated health services
- Relevant consumer protection legislation
- State and territory fair trading Acts and
- Legislation regulating the advertising of therapeutic goods (if applicable).
Important AHPRA/ Dental Board publications to minimise your risk of consumer complaints and/or regulator intervention (Can be found at dentalboard.gov.au)
- Social media policy
- Guidelines for advertising regulated health services
- Dental guidelines - Scope of practice registration standards